Skip to content
Wetel
Go back

Why we label everything live, being built or direction

Picture two restaurant menus. The first lists forty dishes, all with lovely descriptions. You order three, and the waiter comes back twice to say that one “isn’t on tonight.” The second menu is shorter, and it has a small note at the bottom: “Coming this season: a tasting menu and a lunch set. Ask us when.” Everything above that line is in the kitchen today.

Both restaurants might have equally good chefs. Only one of them lets you plan dinner.

Software for AI employees is mostly the first menu right now. The category is full of confident sentences: it handles your calls, it runs on its own, it plugs into everything. Some of those sentences describe products in production. Some describe a demo. Some describe a plan. They are written in the same present tense, so a buyer cannot tell them apart.

We think the most useful thing a vendor can do is label every capability with its tense, and we think you should demand that from anyone you buy from, including us.

Three labels, and what each one means

Every capability we describe gets one of three labels: live, being built, or direction. Here is what we mean by each.

The difference matters most when money changes hands. A demo is allowed to show direction; that is what demos are for. A contract, a rollout plan or a promise to your own customers needs what is live. When those two get mixed up, the gap is usually found by your team, after the purchase, at the worst moment.

Our own labels, as they read today

Here is a sample of what our own pages say is live and what is not, so you can see the labels in use. Each line comes from our public docs or an earlier post.

None of these lines is flattering on its own. Together they are a map: you can see where the edge of the product is, and plan around it.

What labels cost us, and what you get

Labels make us sound less impressive, and we accept that trade. A page that says “not built” next to “phone calls” will lose some readers to a page that simply says “voice AI for every channel.”

It costs us in a second way too. Once you label things, you also have to correct yourself in public when a label was wrong. Our changelog carries correction entries for exactly that: on one occasion our own docs pages implied that a dedicated database was available. It was not, so we said so in the changelog and fixed the pages. That is uncomfortable to publish. It is also the only way a label stays worth reading.

What you get in return is the ability to plan. If you know approvals are something you add, you add them where they matter, instead of assuming a safety net that is not there. If you know email notice is missing, you decide who checks the in-app notices and when. If you know phone calls are direction, you do not promise them to your customers in next quarter’s launch.

How to test any vendor’s claim

Ask one question about every claim: “Is that in production for a customer today, and can I try it?” It is polite, it is fair, and it sorts the menu quickly.

A few follow-ups help when the answer is vague:

Notice that none of these questions needs technical knowledge. They are the same questions you would ask a builder, a caterer or a new supplier.

Five questions to ask before you sign

Before any contract for an AI employee, get written answers to these five. Ask us too.

  1. Which of the capabilities in this proposal are live today, and which are being built or direction? Ask for the labels next to each line, not a general statement.
  2. What are the documented limits of each live capability? Who can use it, on which plan, and what happens at the edge.
  3. What does the AI employee do alone, and what waits for a person, and which person? If nobody in your company is named as being in charge of it, fix that before you start.
  4. Where is the not-built list, and when was it last updated?
  5. Where will I see it when a label changes? A public changelog, a roadmap page, release notes: something you can check without asking a salesperson.

If a proposal survives those five, the menu is probably the second kind.

Our commitment: the line moves in public

When a capability moves from direction to live, it shows up in our changelog first, and the roadmap is updated to match. The changelog tracks what has actually shipped, as it lands. The roadmap describes where we are heading, and it says so at the top in plain words: direction, not a commitment. Nothing on it is promised for a date.

We would rather you read “not built” on our pages than discover it in your rollout. And if one of our labels turns out to be wrong, we want to hear about it, so we can correct it in the same public place.

If you are weighing up an AI employee and want our labels for your use case, tell us which work you’d hand over first and we will tell you which parts are live and which are not.


Share this post:

Next Post
Order support for an online shop: what the AI employee does, step by step
Previous Post
When an AI employee fails, what does the customer see?